As friends took their seats at Virginie Viard’s Fall 2024 Chanel showcase throughout Paris Vogue Week earlier this month, attendees had been handled to a brief movie by Inez van Lamsweerde & Vinoodh Matadin. Starring Penélope Cruz and Brad Pitt, the cinematic piece was impressed by a scene from Claude Lelouch’s 1966 French film Un Homme et Une Femme. Because it seems, the movie is a part of Chanel’s newest purse promoting marketing campaign for the fabled French vogue home’s iconic flap purse – the 11.22. Staged within the Normandy seaside city of Deauville (which in the end served as a focus for Viard’s Fall 2024 assortment), Penélope and Brad play the function of a pair of lovers. The cinematic duo are captured down on the seaside, driving by way of the resort and contained in the lodge’s restaurant all through the charming marketing campaign.
Learn under the reactions of theFashionSpot’s discussion board members:
“The marketing campaign appears chilly. There isn’t a chemistry, all the things appears compelled. To make issues worse, Brad did his job higher than Penélope, who is without doubt one of the most stunning girls within the trade. One other MISS for I&V!” shared DK92 the second the marketing campaign struck.
Sharing the identical angle was justaguy: “I really just like the idea of this marketing campaign, however these two have zero chemistry.”
“Virtually anybody apart from Brad would’ve been preferable,” chimed in KoV.
“Nice idea, horrible execution,” wrote plentyofthorns.
“I assume that is how they announce that the flap bag now prices greater than €10,000,” identified Br3ncon1.
Vogue28 acknowledged: “I discover Penélope Cruz simply so unbelievably engaging and alluring that I can not assist however be like a moth to a flame, and immediately drawn to this. Brad and Penélope have nice chemistry right here, and I feel it has been superbly shot by I&V. My favourite are the he pictures/scenes down on the seaside.”
See extra of Chanel’s ‘The Iconic Purse’ promoting marketing campaign and share your individual ideas, right here.